Romantic comedy about online dating
Lionsgate is doing the theatrical release, and the movie has grossed over million worldwide to date (it was made for million)."There is slowly a shift in perception on what a romantic comedy is," Mernit said.So the women asked photographer Karizza to heavily edit their bodies to show just how misleading pictures can be.They then shared the results on their Instagram accounts.And though the early 2000s saw new classics come into the fold like "How to Lose a Guy in 10 Days" and "Hitch," around 2010 romantic comedies at the studio level drastically slowed down. Since 2010, rom-coms went from nine major studio wide releases (a high water mark for the genre in the 2000s) to zero released at the studio level in 2017.The last rom-com to earn over 0 million domestically at the box office was 2015's "Trainwreck." What happened?Over the years movies like 2014's "Obvious Child" and 2015's "Sleeping with Other People" have proven that rom-coms can delve into some dramatic waters while still cracking jokes about the dating scene.One of the most talked about movies of 2017 is Judd Apatow-produced “The Big Sick.” Though it's a romantic comedy, what stands out is its unique multicultural love story between a Pakistani man (Kumail Nanjiani) and white woman (Zoe Kazan).
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And it manages to find laughs even though it revolves around the guy caring for the girl who is in a coma.
The buzz about the movie going into this year's Sundance led to Amazon buying it for million.
The Nora Ephrons of the world have faded to black, and love and laughs seem to have gone the way of the sitcom, and into streaming content." So even though occasionally we may see someone like Amy Schumer convince a studio to release a movie starring her in search for love, the rom-com of yesteryear is pretty much extinct.
"The golden era of a romantic comedy coming out every week, we're done with that," Mernit said.
“Less people are getting married, or getting married young now than they were years ago, and the whole dating culture with the apps and online, there’s a subtle sea change in what that audience is looking at in terms of romantic comedy entertainment,” Billy Mernit, author of “Writing the Romantic Comedy” and story analyst at Universal, told Business Insider.